Learning resources for digital marketing

The best guides and resources on digital marketing Depending on where you are talented or interested in, you can further focus: Interest : focus on Writing : A) Content-Marketing or B) Copy-writing Analytics-oriented : C) Search Ads or D) PPC (Pay Per Click) You will not learn effective by just reading, so we recommend that […]

Google Tag manager

To get insight on what is going on on your website, and specifically to understand how successful your campaigns (e.g. posts on social media) are, it is needed to monitor activity on your internet-site. For that ‘Tags‘ are needed. Via a tag-manager ‘tags’ can be implemented. Advantages to use a tag-manager are: Reduce the technical […]

Sources for digital pictures

Here are some quicklinks to free sources: Unsplash Pixabay Pexels Shopify burst Allthefreestock.com And here some paid sites: Shutterstock A more extensive article can be found on Yoast. Here an easy way to remove the background on your pictures: Remove.bg For more extensive photo-editing, there are: Photoshop – Paid Gimp – Free open source It […]

Inspiration for writing your article

Writing an article will give your company visibility, seen by to entrepreneurs. Showing your knowledge and style will attract people to contact you. What to write? Some ideas: A good overview and summary of your own website. Write background articles on where your products/services differentiate themselves from the regular rest. About your work and the […]

Content marketing

Where direct selling is directly pitching the product (or service), content marketing is a form of indirect advertisement. Content (article, Webinars, video, infographic, etc.) is created around the problem the product solves. The content is pitched.So instead of pitching my software package for IT security, I publish a study on the different types of costs […]

Crowdfunding platforms

Here an overview of the biggest crowdfunding platforms: Indiegogo Kickstarter Causes for non-profit Patreon Do you have experience with one of these? Share your experiences! More content will follow.

Hiring employees by small companies

Hiring employees by small companies is a big step. There are several reasons for it: The capacity of the company is heavily depending on it As often also the quality and customer service It is a serious financial commitment If it is the first employee, the owner, who is the expert, needs to delegate The […]

Procurement for small companies (private, not public)

The procurement process can be complex and it can be good to keep a check-list available. This blog is about private business. The complexity is dependent on several aspects. E.g. the product / service complexity, the level of control needed (e.g. if expensive, this will increase) and how often you procure something similar.   Requirement […]

Create your own website – getting started

A website is to present your self/company, tell the message, present the products and/or services and to sell (web store). For a website the following is needed: A domain-name : Your domain-name is the address people enter in their browser, to access your internet-sites. E.g. Entrepreneurs.link for this site. With the domain-name there comes the […]

Drop shipping

Drop shipping is a supply chain management method in which the retailer does not keep goods in stock but instead transfers its customer’s orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer. As in retail business, the majority of retailers make their […]

SEO – first lessons learned

SEO basics 101

What is Search Engine Optimization? Search Engine Optimization¬†is the process of increasing the quality and quantity of website traffic by increasing visibility of a website to users of a web search engine. It is abbreviated with SEO. Examples of search engines are: Google, Bing, Yahoo, Baidu, Sogou, Haosou, WeChat, Yandex, Ask, Theoma, etc SEO refers […]

GDPR intro

GDPR introduction GDPR (General Data Protection Regulation) is a regulation by the in the European Union (EU) and the European Economic Area (EEA) on data-privacy. It is enforceable from 25 May 2018. In simple words: it arranges that personal data is handled with care and respect. Non-compliance can result in a fine of up to […]